Congratulations on creating a wonderful website! Now you are ready to welcome visitors in their droves. However, what if no one finds your website? How will they ever know what you are offering? How do I SEO my website?
The first thing you want with your website is to rank on Google’s top pages (and other search engines). With millions of websites out there, how do you ensure your website ranks first on search engines? That’s precisely where search engine optimization (SEO) kicks in.
SEO helps your website earn organic or unpaid traffic, which is the bread and butter of any website. While SEO is not as easy as flicking a switch, the good news is you can create an SEO strategy that will have your website soaring into Google’s first pages. If you’ve been wondering how to SEO your website, read on as we tell you how to go about it.
Pick the right URL
Your website/domain name is the address that searchers will type in their search bar to find your website. It is the first thing visitors see when they visit your website. Think of it as a huge sale sign at your favorite store’s window.
A URL is also the first thing Google bots will check to have an idea of your website’s content and how to rank it. Therefore, it is imperative to get a clean URL with no page ID, special characters, double letters, hyphens, etc.
Your domain name should also contain your business name and at least a keyword related to your business. Be creative with your keywords by combining them with other words to make your domain name unique.
Create killer titles and explanations for different pages
The next step in figuring out how to SEO your website is picking unique titles and descriptions for every page. These should be short texts that clearly describe what your website is offering. Preferably, they should have a keyword or two thrown in as well.
You see that short phrase under your mouse pointer when you hover over a random tab on your browser? That’s the title. Granted, you can’t see the description, but search engines use the two essential elements to determine how your website is ranked.
Once your website comes up in a search, the titles and descriptions will help searchers decide if your website is offering a solution to their query.
Make use of anchor texts
An anchor text is the text on a hyperlink that visitors of your website click on to be directed to another text on your website or to another site. As you develop content for your site, think of where you can put these anchor texts. Efficient anchor texts should help your visitors quickly find the information they are looking for.
The anchor text should also include keywords/phrases relevant to your business or whatever your website is offering. If, for instance, you sell sportswear, the text ‘check out our latest collection of quality sportswear’ on your homepage can include a link to your online store selling sportswear.
Anchor texts significantly boost your SEO. However, keep in mind that Google can flag too many anchor texts that add little value to your readers.
Accurately describe images
While search engines can perfectly figure out the texts on your site, they are not primed to crawl images. They need an “alt text” to figure out what is in your website’s images/graphics. An “alt text” is a short description, ideally a few words, of each image on any site. An effective alt text should concisely describe what is in the images.
Additionally, you should try to throw in a few keywords or your business name into the text. However, you can skip the alt text if the image in question is related to design or has nothing to do with the content on display.
Optimize your title tags
Make sure that every page on your website has a title and relevant subtitles. Using the appropriate title hierarchy helps search engines understand your content, which will significantly boost your SEO ranking.
Your page’s title should be H1 and must include the right keywords. Also, you shouldn’t have more than one H1 on your page. This should be followed by H2 and H3, which correspond to your text’s headings and subheadings, respectively. This gives your text structure, making it much easier for search engine bots to figure out your text and its relevance to the search query. We hope this text has answered the ‘How do I SEO My Website’ question. All the best with your website!
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Originally published at https://copywritersinternational.com on December 23, 2020.