If you are here, you will definitely want to know: What is a blog, and How does it work?
A blog is an accumulation of different blog posts that are written by either a single author or a group of writers. A blog can have any number and types of blog posts, depending on the purpose it wants to serve. A blog can be informational, entertaining, or just for conversational purposes.
What is a blog, and how does it work?
What is a blog?
A blog is a website or part of a website that stores informational, entertaining, or business-oriented content in reverse-chronological order (latest posts are displayed first). As a blogger, you can regularly publish blog posts with text, pictures, and video content. The blog posts can be related to anything. It can be your personal journal or on different topics, such as travel, sports, entertainment, news, business, start-ups, food, health & fitness, kids, and other subjects.
How does a blog work?
A blog as a full-fledged website:
If the blog is a website in itself, it must be having its own domain name such as:
However, if it is a free blog that’s hosted on a blogging platform, like WordPress, it’s domain would look like:
In both cases, the blog works as a complete website and is not a part of any other website.
The homepage of such blogs usually will have their latest blog posts displayed in reverse-chronological order. A blog, fundamentally, is an overly simplified website which anyone can build and publish on the internet. Blog owners use distinctive themes to make their blogs look colorful and catchy.
Blogs started as a medium to share an individual’s opinions, thoughts, views, and stories with the world. Gradually, with the monetary opportunities, blogs evolved to a medium to start several online businesses.
Now, let’s go to the second part of your quest for what a blog is and how it works.
A blog as a part of a website:
If the blog is a part of a website (say, www.xyz.com), it’s URL will look something like:
In such cases, the blogs are updated with posts related to the mother website. For example, if a real-estate agency adds a blog section to its website, the blog posts will be related to their agency’s niche.
The popularity of blogging had increased in the last decade when Google started giving ranking priorities to websites that are regularly updated with unique and quality content. A blog provides an extremely simplified way to add regular content that is unique and generates visitors’ engagement.
What is the purpose of a blog?
The most crucial purpose of a blog is to get ahead of the competition in online marketing. Every business wants to beat its competitors, right? With a blog on board, a business can enhance its ranking, engage directly with the visitors, and monetize the blog with ads to make more money.
According to HubSpot, blogging increases the website’s traffic by 55%. It also increases backlinks by 97%. These are some massive numbers that can change the entire face of your online business.
Google loves websites that have blogs in them. If you’re still wondering what a blog is and how it works, you should know that WordPress currently serves as a platform for more than 60 million blogs.
Another purpose of a blog is to increase the number of sales. It could either be of services or products. Service and product-based blogs are designed to generate leads of potential buyers. Generating leads involve storing the names, email addresses, and other contact details of the visitors who are interested in reading the blog posts. It’s done by asking the visitors to fill out a form in return for something they’d want. Businesses often offer visitors weekly newsletters, free pdf files, and other exciting things to return their contact details.
Now that you know what a blog is and how it works, you must know the costs involved with it. Fortunately, you can have a blog for free. Websites like WordPress, Blogger, Wix, Tumblr, and many others offer free blog building and hosting. You can have a blog up and running in a matter of minutes.
A blog is the simplest form of website you can build, even without web development and coding knowledge. Free blog builders, the ones mentioned above, have the things sorted out for you. What are you waiting for? Go and build yourself a blog!